For hiring teams

Fifteen years of making complicated organisations easier to understand.

Corporate reputation, executive messaging, brand and internal communications, built from scratch inside a technology firm that went from a boutique practice in India to part of a global software hub. What ties it together is judgement: knowing what an organisation should say, who needs to hear it, and what it is better off not saying at all.

15+Years in communications, brand and content

200%Audience growth from one communications strategy

10,000+LinkedIn followers built from a standing start

3Promotions inside eight years at one company

Four reasons to take the call

Reason one

Built the function rather than inherited it

Joined as a content writer and left as Senior Manager, Communications and Creative Strategy, having created the policies, standards and review workflows the company now runs on. There is a difference between someone who has operated a communications function and someone who has built one.

Evidence: Content Writer to Creative Manager to Senior Manager, 2016 to 2024

Reason two

Trusted in the room where things get decided

Advised C-level leadership on corporate narrative, reputational positioning and executive messaging, including the harder half of that job, which is counselling a leader on what not to say. Established a C-suite review process that aligned inbound and outbound messaging.

Evidence: C-level advisory and issues-aware stakeholder counsel

Reason three

Range that usually costs two hires

Corporate reputation, executive messaging, employer brand, internal communications, organic social, editorial strategy, and the content and user experience inside the product itself. Generalist by design, and credible across all of it rather than adjacent to most of it.

Evidence: Corporate, brand, internal, digital and UX

Reason four

Proven where a mistake is expensive

Communications for US government and global non-profit stakeholders, which are audiences with scrutiny, process and consequences attached. The discipline that comes from working under those conditions does not go away when the stakes are lower.

Evidence: DC Government, TSA PreCheck, Special Olympics International, ABMC

Who the work has been for

Hughes Network SystemsSpecial Olympics InternationalTSA PreCheckChangi AirportAmerican Battle Monuments CommissionGITEX GlobalDC Government

Programmes delivered for governments, global non-profits, telecommunications, aviation and international industry events, as communications lead and alongside design, engineering and delivery teams. Marketing produced end to end on several of these, from t-shirts and flyers to video, presentations and stand collateral.

“Mridul is a leader who shines! She has been an incredible mentor. Mridul was my direct manager at Inadev for nearly three years, heading the Communications and Marketing team. She handles everything with composure and a positive attitude. She consistently delivers great work appreciated by teams and clients.”

Lovely Banerjee, Content and Communication Specialist at Inadev. Reported to Mridul for three years.

Three more, from clients

What the first ninety days would look like

First 30 days

Listen before publishing

What the organisation actually says today, across every channel and every leader. Where the message contradicts itself. Who the audiences are, and which of them are currently being ignored.

Days 31 to 60

Narrative cohesion

One corporate narrative and message architecture, argued through with leadership until it holds. Then the standards and review workflow that keep it consistent when three teams are publishing at once.

Days 61 to 90

Make it run without me

Owners, cadence, an editorial calendar and a measurement baseline. If the function only works while I am personally in the room, I have built the wrong thing.

The facts

Experience: 15+ years in communications, brand strategy and content
Working arrangement: Open to onsite, hybrid and remote. Open to relocation, with two weeks needed to move.
Most recent: Senior Manager, Communications and Creative Strategy at Inadev India, Kolkata
Roles I am looking for: Head or Senior Manager of Corporate Communications, Communications Lead, Senior Manager of Digital Communications, Head of Content and Brand, Communications and Content Strategy Lead
Sectors: Technology, professional services, government and non-profit, consumer brands
Languages: English (C2), Hindi (C2), Bengali (B2), Marathi (B1)
Education: Stanford GSB design thinking, PG Diploma in Journalism, MA English Literature
References: Available on request from former managers and colleagues across client engagements

Where I am strong, and where I am not

The second column is here on purpose. A communications leader who claims every discipline equally is telling you something about their judgement, not their range.

What I lead on

Hire me for these and you are hiring the person who has done them.

Corporate and reputation communicationsCore, the centre of the last eight years

Executive communications and advisoryCore, C-level narrative, messaging and counsel

Marketing and digital communicationsStrong, organic social, employer brand, editorial and internal comms

Brand strategy and narrative developmentStrong, from a boutique firm to a global hub, and a consumer brand from scratch

Content strategy and UX writingStrong, enterprise applications, research-led, alongside design and engineering

Stakeholder and government engagementStrong, US government and global non-profit programmes

Where I bring in a specialist

I scope it, brief it and measure it. I do not pretend to execute it.

Performance and paid media buyingI brief, measure and manage it. I do not buy it.

Technical SEO executionI scope and direct it with a specialist

Hands-on design outputI scope, direct and write for the design

Worth a conversation?

The company name, the reporting line and the compensation band in your first message will get you a faster and more useful reply.

Open to onsite, hybrid and remote, and to relocation with two weeks to move

Send a messageSee the work