Mridul Chatterjee

Corporate communications, marcom strategy, executive and GTM advisory

Special Olympics International

A learning app for children with intellectual disabilities

Covid-19 left a community disconnected. The brief was a mobile learning app to reconnect intellectually disabled children with volunteers, coaches and over 800 affiliated schools across North America.

The client and the situation

A global sports movement building inclusion and community, where every person is accepted regardless of ability. With Covid-19 the organisation was facing a severe drop in engagement and rising isolation among volunteers, coaches and athletes.

How we approached it

  • Extensive discovery sessions with stakeholders at every level.
  • Detailed user personas covering cognitive abilities, physical limitations, sensory sensitivities and emotional needs.
  • User journeys and workflows mapped before any interface was drawn.
  • One-on-one user research interviews with the intended user groups and roles.

The interesting part. The part I most enjoyed was turning a quiz-style online game into a two-player interactive mobile game, a change that won the client over.

Selected screens

Click any screen to open it full size. The information on this site is an individual's understanding and takeaway from first-hand work. Commercially sensitive detail is left out to protect client and project confidentiality.

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